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Brian LaRossa
Brian LaRossa

511 Followers

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Throwing Pencils

Note: this story may also be found on Scratching the Surface. Author’s Note: I love teaching design criticism. This semester is my seventh teaching students at The City College of New York to read, write, and think critically about the practice, culture, and impact of design. Our classroom discussions wrestle…

Short Story

11 min read

Throwing Pencils
Throwing Pencils
Short Story

11 min read


Published in

UX Collective

·May 15, 2020

The role of letterforms in reading instruction

Note: this essay may also be found on Design Observer. My first-grade reading tutor gave the best stickers. Puffy, smelly, sparkly — she even had a few that were fuzzy. At that age I was a tornado of excitement. The last thing I wanted to do was settle down and…

Typography

10 min read

The role of letterforms in reading instruction
The role of letterforms in reading instruction
Typography

10 min read


Published in

The Startup

·Apr 10, 2020

Reaching for Resilience in the Time of Covid-19

My design career began during a recession — here’s what I learned Note: this essay may also be found on AIGA’s Eye On Design. A month ago, the brilliant designer Bobby C. Martin spoke to my typography students at Fordham University about his storied career. Everyone oohed and aahed. After class, my students poured back out into the crowded city. Bobby and…

Design

5 min read

Reaching for Resilience in the Time of Covid-19
Reaching for Resilience in the Time of Covid-19
Design

5 min read


Jul 10, 2019

Why it Matters to Me if Designers Read and Write

Note: this essay may also be found on Design Observer. I read the following statement during a five-minute spotlight slot at this year’s Typographics conference in New York City. This Fall I’ll be teaching a design theory and media studies course at City College. Right now I’m really excited about…

Reading

4 min read

Why it Matters to Me if Designers Read and Write
Why it Matters to Me if Designers Read and Write
Reading

4 min read


Published in

The Startup

·May 23, 2019

The Tension Between Graphic and Type Design

Note: this essay may also be found on Design Observer. In the early days of the United States, roughly 120 years before the term “graphic designer” was coined, heated tensions between the typeface and publishing industries reached a boiling point. In 1802, 26 short years after John Dunlap produced the…

Typography

8 min read

The Tension Between Graphic and Type Design
The Tension Between Graphic and Type Design
Typography

8 min read


Apr 29, 2019

Should Book Publishing Leave New York City?

Note: this essay may also be found on Design Observer. A short walk from the building where I design books for a living is Centre Market Place, a one-block street in Manhattan where my family lived for three generations. My great-grandfather started out shining shoes for his father, who was…

Publishing

7 min read

Should Book Publishing Leave New York City?
Should Book Publishing Leave New York City?
Publishing

7 min read


Apr 12, 2019

Undesigning Our Identity

Note: this essay may also be found on Design Observer. For the first eleven years of my career I worked under the same creative director in the same design department with largely the same group of designers, editors, and marketers, most of whom had worked together for ten years before…

Design

6 min read

Undesigning Our Identity
Undesigning Our Identity
Design

6 min read


Mar 1, 2019

The Fear on Both Sides of a Design Pitch

Note: this essay may also be found on Design Observer. Founded in 1973 and with roughly 17,000 current members, the Park Slope Food Coop is one of the oldest and largest food coops in the United States. Unlike with many other food coops, buying your way out of working is…

Design

6 min read

The Fear on Both Sides of a Design Pitch
The Fear on Both Sides of a Design Pitch
Design

6 min read


Nov 5, 2018

Voting ≠ Hoping

Note: this essay may also be found on Design Observer. In the summer of 2010 I took Milton Glaser’s storied summer intensive. It was 80 hours of lectures and assignments — which Milton had refined for over 30 years — peppered with luminary speakers. All of it was squeezed into…

Voting

5 min read

Voting ≠ Hoping
Voting ≠ Hoping
Voting

5 min read


Jun 1, 2018

Questioning Graphic Design’s Ethicality

Note: this essay may also be found on Design Observer. Once a year, my family would drive seven hours for a weeklong glimpse of the sea. My mother’s eyes twinkled as she solved the puzzle of squeezing more than could possibly fit into our weary station wagon. Channeling her father…

Design

13 min read

Questioning Graphic Design’s Ethicality
Questioning Graphic Design’s Ethicality
Design

13 min read

Brian LaRossa

Brian LaRossa

511 Followers

Executive Art Director for Scholastic. Educator for CCNY. Writer. He/Him. BLM. 💙❤️ https://linktr.ee/brian.larossa

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